Client: Ae Insurance Brokers Ltd
Services: Social Media Management, Content Creation, Rebranding Strategy, Website Refresh, Documents and Banner Designs
The Challenge
Ae Insurance Brokers is a trusted name in the insurance sector, but like many established professional services firms, their digital presence hadn’t evolved at the same pace as their business. They needed a partner to help their online presence reflect the high standard of service they give to their clients.
Their initial goal was to establish a consistent, engaging social media presence that would build trust with potential clients. That quickly grew into a full rebrand, refreshing their identity across all touchpoints, from the website to print materials.
The Solution
We worked closely with the Ae team to implement a phased approach to their marketing transformation.
1. Building Digital Foundations
We began by taking over their social media management. This meant setting a consistent posting schedule, writing copy that spoke directly to the people they wanted to reach, and designing graphics that stood out in the feed. We also supported their offline marketing by designing a large sponsorship banner, so their brand was visible beyond the screen.
At the same time, we helped reshape their website content strategy. We wrote and uploaded a series of informative blogs that showcased Ae’s insurance expertise, improved their SEO and gave visitors something genuinely useful.
2. Strategic Rebranding
Ae soon recognised that their visual identity needed to evolve to match their growing reputation. Their brand hadn’t been revisited for over a decade and felt out of date. Acting as their marketing department, we led a complete rebrand. We enlisted the skills of Gr-aphic Studio, a specialist graphic designer based in Salisbury. Together we ran a discovery phase, which provided the foundation for the new logo and brand palette created by Gareth at Gr-aphic Studio. The result gave Ae a fresh, modern, professional look while keeping the trust they have built over many years.
Once the new brand assets were ready, Dandelion rolled them out across every channel:
Print: New business cards and letterheads.
Digital: Email signatures, a refreshed website banner and a suite of social media posts to announce the new look.
Collateral: Updated promotional materials, so the brand looked the same wherever it appeared.
3. Website Refresh & Content
Working alongside their web developer, Wight Pixels, Dandelion wrote and structured the content for a full website refresh. Our focus was on clarity and conversion. We wanted visitors to understand straight away what Ae does, who they help, and why they should choose them. The tone is approachable yet authoritative, in line with the new brand voice.
4. Extending the Brand: Chemistshield
Following the success of the Ae rebrand, we applied a similar approach to their sister company, Chemistshield. Ae wanted to launch the new brand at an exhibition, giving us just six weeks. In that time we redesigned the logo to give it a distinct but complementary identity, refreshed their website, and produced new business cards, pop-up banners, and flyers. Both brands now look cohesive and professional, while each keeps its own market position.
The Results
Since partnering with Dandelion Marketing, Ae Insurance Brokers has a consistent, recognisable brand across every channel, backed by regular, high-quality content. Their LinkedIn following has more than tripled, and their content generated over 12,000 impressions in the first year alone. Just as importantly, it’s reaching the right people: more than half of their followers are senior or director level.
“From our first meeting, they demonstrated a genuine commitment to understanding our business, our values, and objectives. Their proactive approach and strategic guidance delivered results that far exceeded our expectations.
What started as a social media project evolved into a complete rebrand and website transformation, expanding to include our Chemistshield brand. Throughout, Dandelion Marketing expertly managed the process, held us accountable, and ensured every aspect of the project was delivered to an exceptional standard.
We are absolutely delighted with the outcome and would highly recommend Dandelion Marketing to any organisation looking for professional, results-driven marketing support.”
- Adrian Luff, Director
By handling everything from social media to complex rebranding rollouts, we helped Ae modernise their brand and become visible across every channel, from social media to exhibitions, giving them the space to focus on what they do best: protecting their clients’ futures.